Cookie Policy

This Cookie Policy explains how TRIDENT DIGITAL MEDIA SRL, trading as TD Media ("we," "us," or "our"), uses cookies and similar tracking technologies on tdmedia.io. It should be read alongside our Privacy Policy and Terms of Service.

We use cookies to operate our website, measure performance, and deliver targeted advertising. Because we are a digital advertising agency that operates Meta Pixel and Google Ads conversion tracking, we want to be fully transparent about what data is collected and for what purpose.

1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website. They may be session cookies (deleted when you close your browser) or persistent cookies (stored for a defined period). Cookies are set either by us ("first-party cookies") or by third-party services we use ("third-party cookies").

2. Similar Technologies We Use

• Pixels / web beacons: Invisible image tags that fire when a page loads or an action occurs, sending data to platforms like Meta and Google for conversion tracking and retargeting.
• Google Tag Manager (GTM): A tag management system that deploys and controls all tracking scripts on our website, including GA4, Meta Pixel, and Google Ads tags.
• Local storage & session storage: Browser-side storage used for functional purposes (e.g. remembering your cookie consent preference).

3. Cookie Categories

Strictly Necessary Essential Cookies

These cookies are required for the website to function and cannot be disabled. They enable core functionality such as navigation and our cookie consent mechanism. No consent is required for these cookies under GDPR.

Analytics Performance & Analytics Cookies

These cookies collect aggregated, anonymised data about how visitors use our website (pages visited, time on site, traffic sources). We use this to improve the website. Set by Google Analytics 4 via Google Tag Manager. Consent required.

Marketing Advertising & Retargeting Cookies

These cookies are used to deliver relevant advertisements and to measure ad campaign effectiveness. They enable retargeting (showing ads to past visitors) and conversion tracking for our Meta Ads and Google Ads campaigns. These cookies may profile your browsing behaviour across multiple websites. Consent required.

Functional Functional Cookies

These cookies remember your preferences and choices to provide an enhanced experience (e.g. remembering your cookie consent settings). Consent required (except for consent storage).

4. Detailed Cookie List

Cookie / Identifier	Provider	Category	Purpose	Duration
td_consent	TD Media	Necessary	Stores your cookie consent choices to avoid repeated prompts.	1 year
_ga	Google Analytics 4	Analytics	Distinguishes unique users; used for traffic analysis and session counting.	2 years
_ga_[ID]	Google Analytics 4	Analytics	Maintains GA4 session state and measurement configuration.	2 years
_gid	Google Analytics	Analytics	Distinguishes users across sessions for daily analytics.	24 hours
_gcl_au	Google Ads / GTM	Marketing	Google Ads conversion linker — used to attribute conversions to specific Google Ads clicks.	3 months
_fbp	Meta (Facebook Pixel)	Marketing	Identifies browsers for Meta advertising, retargeting, and conversion tracking.	3 months
_fbc	Meta (Facebook Pixel)	Marketing	Stores the last Meta ad click attribution (used for conversion reporting).	2 years
fr	Meta	Marketing	Meta's primary advertising cookie for ad delivery and frequency capping.	3 months
_gac_[ID]	Google Ads	Marketing	Stores campaign-related information; used to link conversions to Google Ads campaigns.	3 months
GTM container	Google Tag Manager	Functional	Deploys and manages all third-party tracking tags on the website.	Session

This table reflects cookies in use at the date of last update. As we update our website or campaigns, the cookies used may change. We will update this policy accordingly.

5. Meta Pixel — Special Notice

We operate the Meta Pixel on this website. When you visit tdmedia.io, the Meta Pixel may collect:

• Your IP address (hashed), browser user agent, and screen resolution.
• The URL of pages you visit and actions you take (e.g. form submission, button clicks).
• A hashed version of your email if provided (via Lead Ads or form submissions).
• Advertising identifiers from your browser or device.

This data is sent to Meta Platforms Ireland Ltd. and used to: measure conversions from our Meta ad campaigns, build custom retargeting audiences of past visitors, and create lookalike audiences for prospecting. Meta may combine this data with information from your Facebook/Instagram account. For more information, see Meta's Privacy Policy.

6. Google Ads & Google Tag Manager — Special Notice

We use Google Tag Manager to deploy Google Ads conversion tracking and remarketing tags. These tools may collect:

• A unique identifier linked to your Google account or device (via the _gcl_au and _gac cookies).
• Information about which Google Ads you clicked before visiting our site.
• Conversion actions completed on our site (e.g. booking a discovery call, submitting a form).

This data is used to measure ad effectiveness and to show you relevant TD Media ads on Google Search, Display Network, and YouTube. For more, see Google's Advertising Policies.

7. GoHighLevel Analytics

We use GoHighLevel as our CRM and analytics platform. GoHighLevel may set cookies or use local storage on pages hosted on GoHighLevel-powered funnels or landing pages to track form submissions, page visits, and lead activity. Data collected is processed by HighLevel Inc. (USA) under Standard Contractual Clauses.

8. Your Cookie Choices

You can manage your cookie preferences in the following ways:

• Cookie consent banner: When you first visit tdmedia.io, a consent banner allows you to accept or decline non-essential cookies. You can change your choice at any time.
• Browser settings: Most browsers allow you to block or delete cookies. Note that disabling cookies may affect website functionality. See allaboutcookies.org for guidance per browser.
• Google Analytics opt-out: Google Analytics Opt-out Browser Add-on
• Google Ads opt-out: Google Ad Settings
• Meta/Facebook ad preferences: Facebook Ad Preferences
• EU-wide opt-out: YourOnlineChoices (EU)

9. Legal Basis for Cookie Processing

• Strictly necessary cookies: Legitimate interests (GDPR Art. 6(1)(f)) — no consent required.
• Analytics, marketing, and functional cookies: Consent (GDPR Art. 6(1)(a)) — only placed after you provide explicit consent via our cookie banner. You can withdraw consent at any time and we will cease placing those cookies.

10. Cross-Border Data Transfers

Some of our cookie providers transfer data outside the EU/EEA. Google LLC and Meta Platforms Ireland Ltd. participate in the EU-US Data Privacy Framework. HighLevel Inc. uses Standard Contractual Clauses (SCCs). For full details, see our Privacy Policy, Section 8.

11. Changes to This Cookie Policy

We may update this Cookie Policy to reflect changes in technology, regulation, or our practices. The "Last updated" date at the top reflects the most recent revision.

12. Contact